Why should a consumer pick our company versus Gemvara or any other online jewelry store? The answer is very easy; here you are buying directly from the factory, bypassing the retailers and the middlemen, which directly translates into much lower prices.
Unlike the absolute majority of online retailers, at JewelryPoint we are in fact jewelers and manufacturers. That means that we design and produce most of our products. We do not contract out any of our manufacturing. While Gemvara presents a great online jewelry store, it is only that - a very well designed and implemented website created and maintained by Information Technology professionals that do not actually manufacture any of the goods they sell. As a result consumers that purchase through them are in fact purchasing from a company that designed and maintains a site and uses middle men to contract out the actual jewelry-making. This obviously adds to the cost of the items which is then passed on to the consumer as higher prices disguised as premiums for “exclusivity”.
This brings us to the next point. Lower prices are great, but not when they mean poor quality. At JewelryPoint we also control the quality from the initiation phase through the whole production cycle to completion. We stand by our products and do not cut corners during manufacturing. Our customers do not have to worry about the quality and workmanship of any of our items. The entire manufacturing process from start to finish is handled by our highly-skilled jewelers with at least 15-years of experience.
JewelryPoint is a family-run jewelry factory. As such, we have much lower overhead costs than most of our competitors. We do not have a large administrative staff that needs to be accounted for when pricing items. We can be flexible with our orders as we do not have the bureaucracy to contend with. As a result, our prices reflect lower total item costs which allow us to price very competitively.
Lastly, because we are actual designers and jewelers, we are able to handle a great range of custom orders. We simply cannot put all of the possibilities and choices of products on our site as this would create a technological monster similar to our competition. It would negatively affect out prices due to the cost of creating and maintaining the website alone. If you are looking for something specific and do not see it on our website, contact us. We are confident that we will be able to make it and beat the price of any of our competitors.